An effective relationship manager
proactively manages and expands a customer account for the
mutual benefit of both the customer and their organization. They
understand a customer's business and create a motivating account
strategy for them which is aligned to organizational objectives.
They create and manage a plan to deliver sales results. This
plan sets out sales targets, activities and resources required
reflecting the different sales platforms and customer segments.
Workshops show delegates how to successfully apply relationship
management strategies.
